Welcome Mat Creation
Give prospects a reason to sign-up to to your email list.
What is a Welcome Mat? #
Some marketers call it Lead Magnet others call it Trip Wire.
Lead Magnet assumes lack of prospects will,
and trip wire - well do you want them to explode or something?
While Welcome Mat is welcoming your prospect to your world.
It’s being nice to people.
What’s inside of Welcome Mat? #
Solution to your target market’s most burning question.
What is it that you’re either:
- Getting asked about the most by your prospects and clients,
- Able to provide powerful quick win, just like magic,
- Most of your market is struggling with and are actively looking for solution.
Why you need a Welcome Mat? #
So you can collect contact details of prospects that Raised Their Hand
to have this problem solved.
How do you create a Welcome Mat? #
It’s usually a SAGE Document, like a PDF.
It could also be a video.
It has to be on topic that is most burning to your prospects.
I recommend that you should include all big 4 in your Welcome Mat:
- What is it
- Why is it important
- How do you do it
- What’s the next Action Step
This way you’re actually making positive change and are using most powerful
lever in marketing, you’re demonstrating how you can help.
Next step #
To have a try of Welcome Mat download mine here.
And if you like the taste of it and want to have it working for you in your business
let’s schedule a Coffee Date together and see if we are a fit.